Initial Market Essay Example | Topics and Well Written Essays - 750 words

Initial Market - try on ExampleThe latter poses the most difficult challenge as it requires creativity and a real constrictive look at what consumers want. One issue that depose be addressed is the combination packaging of point of intersections for the 1 trillion male cigar and nance customers who use both products. We can obtain some information from this plane section in terms of cigar to cigarette use ratios, to provide the most desirable product combination. Branding efforts of cigarette products should continue to focus on the retail merchants who will likely sell higher volumes of product. Data from each retailer and customers who purchased our cigarette brand have disclosed the amount of sales volume we can expect at each location. Survey research efforts have provided information regarding target parts. In addition to the 1 million male cigar/cigarette smokers, the 10 million smokers in Britain come from all geographic regions, with highest concentrations in urban a reas. The largest age convocation is 18-34, almost equally male and female, with construction, production and service jobs being the most account occupations. though many in the 35-55 age group have ceased to purchase tobacco products, this segment understood contains a significant portion of cigarette consumers, as the largest segment of the general population. population. For the youngest age group apostrophize and convenience are the main reasons for selectingbrand, though recognition is another important factor as well. This group selects brandproducts based on exposure or influence. As peers share products and discuss productsthey expose others to product brands. Promotional activities for this age group shouldinclude referral bonuses and similar programs. Registration cards are sent or given to consumers who have already provided survey information. Three detachable coupons are given to friends so they can go to a retail location for a free pack of cigarettes. The custome r is to a fault authorize to one free pack for their efforts. Such activities will help to increase brand awareness. Our brand should be priced just below competitors, to urge repeated purchase and imprint the brand on this age group. price and price related promotions are among the most important marketing tools employed by tobacco companies (Chaloupka, et al). Though this may be true in the introductory phase, future efforts should focus on brand mental picture and handiness as they are long term factors that affect buyers. The 35-55 age group is a tougher market. Smokers is this segment will likely have tried several brands. While price is a factor, taste and availability are the most important considerations. Market saturation, with placement of products in the most frequented retailers should be the main focus. forward market research info suggests that our brand satisfies consumers at a moderately high level, within the 1-5 ratings strategy used.Availability is also impo rtant. Those established with families and careers often dontHave time to search for desired brands. Our research data also indicated that many in this segment frequent retailers located along routes to and from work. Proper distribution also improves brand recognition. The marketer doesnt just need to tell people about the product, but also to checker that it is priced, distributed and engineered correctly In this context, correctly means in a way that meets the needs of the customer (Hastings, MacFayden &Eadie). merging the needs of customers in a relatively saturated market is difficult. However, opportunity exists for unique offeringsthat are in the main provided by specialty tobacco companies. In Greece, tobacco use