Challenges to Satisfy Customers

CHALLENGES TO SATISFY CUSTOMERS IN LIGHT OF THEIR DIVERSIFIED NEEDS, VALUE AND CULTURES IN DEVELOPING COUNTRIES ROHIT KUMAR & ALOK KUMAR TIAS BBA Vth SEM (M) ABSTRACT The following research has been make to clear the challenges faced by the companies in light of customers exchange inevitably, cultures and values. And to throw what measures are taken by the companies to face those challenges. 1. Maslows hierarchy theory 2. Kano model INTRODUCTION Companies in todays world have to face just about insensitive challenges to satisfy customers as their involve are of all epoch changing, the market they target contains customers of diversified values and cultures. They have to split and market their harvest-festivals according to these diversifications in the needfully, values and cultures. NEEDS As customers expectations outride to rise, understanding their needfully is becoming more(prenominal) important than constantly before. Needs refer s to the motive behind purchasing a crossroad or service, non the product or service itself. decide the underlying purchase driver allows an organization to treat icy customers differently based on those needs, maximizing the profitability of each customer or group of customers. Customers needs are in a hierarchy as specialise by Maslow 1. Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep, etc. 2. rubber needs - protection from elements, security, order, law, limits, stability, etc. 3. Belongingness and Love needs - arrive at group, family, affection, relationships, etc. 4. Esteem needs - self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc. 5. Self-Actualization needs - realizing personal potential, self-fulfillment, seeking personal appendage and peak experiences. set & Cultures Though the problem of diversified values and cultures is not n ew but now it has became more challenging th! an ever in the light of increasing globalization. We...If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

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