Strategy

1) A(n) ________ is any good, service, or idea that is perceived by principal as new. A. creative crossroadion B. new idea C. intention D. product 2) A ________ is a coiffe of procedures and sources managers use to restrain everyday information about developments in the market environment. A. merchandise information system B. marketing intelligence system C. product management system D. marketing research system E. upright system 3) ________ is the difference amongst the prospective clients military rating of altogether the benefits and all the costs of an offering and the perceived alternatives. A. adversity avoidance swan B. node perceived protect C. melodic theme rating D. Perceived usefulness E. Competitors market share rate 4) The value proposition consists o f a cluster of benefits the companionship promises to take in; it is A. customer experience with the company B. customer expectations C. union customer satisfaction D. Customer committedness to the company E. business processes 5). 3M, Hewlett-Packard, Lego, and new(prenominal) companies use the ________ to manage the innovation process. A.

Joint- venture system B. fortuity team C. New product team D. Stage-gate system E. potbelly works 6) quantity customer sat isfaction is the general timbre of pleasure! or disappointment that results from comparing perceived execution of instrument to expectations. To achieve total customer satisfaction, organizations need to. A. Spend to a greater extent money B. Lower expectations C. do it customer experiences D. Develop marketing campaigns E. Lower prices 7) A company can take some(prenominal) steps to improve the attribute of its marketing intelligence. If the company purchases warlike products for study, attends open houses and trade shows, and reads competitors...If you postulate to get a exuberant essay, order it on our website: OrderCustomPaper.com

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